Mateks at FOODEX JAPAN: A Fruitful Journey Rooted in the 1900s, Evolving Through Four Generations
Türkmen TÜRKMENOĞLUChairman, Mateks
How did visitors respond to this year's Foodex Japan, and what were the results of the business meetings?
Foodex Japan is always a key event for showcasing our latest innovations and strengthening relationships with global partners. This year, we received positive feedback from visitors particularly interested in our customized fruit solutions. The event provided an excellent platform for new business opportunities, and we engaged in promising discussions that could lead to strategic partnerships in the future.
Given recent industry shifts and growing competition, what are the key strengths differentiating Mateks from other companies?
Here are the factors that set Mateks apart from the competition:
(1) Heritage & Experience: With over six decades in the industry, we uphold a tradition of integrity, quality, and passion for our craft.
(2) Customer-Oriented Innovation: We don’t just produce; we co-develop solutions based on emerging consumer trends and client demands.
(3) Advanced Processing Techniques: Our low-temperature drying and controlled baking methods better preserve the natural taste and nutritional value of fruits than traditional drying techniques.
(4) Sustainability & Quality Assurance: We are committed to responsible sourcing and strict quality control at every production stage.
Mr. Turkmen, what values and philosophies have you prioritized in your efforts to grow this company?
Integrity, passion, and customer satisfaction have been the cornerstones of Mateks’ success. We believe in long-term relationships based on trust and transparency. Additionally, we emphasize continuous learning and adaptation, ensuring that our company remains at the forefront of technological and market developments. Sustainability and respect for nature are fundamental values in every aspect of our operations.
Mateks boasts a rich history spanning over 60 years. How has the company evolved in terms of innovation, technology, and sustainability, particularly in product development?
Our evolution has been driven by a commitment to meeting consumer needs while embracing technological advancements. We actively integrate functional ingredients like chia and quinoa into our fruit purees and develop sugar-free or naturally sweetened options to align with health-conscious trends. Sustainability is also a priority, as we continuously optimize our processes to reduce waste and improve energy efficiency.
Looking ahead to the next decade, where do you see Mateks, and what trends do you anticipate will shape the fruit-based product market?
In the next decade, we see Mateks expanding its global presence while maintaining its reputation as a pioneer in fruit-based ingredients. The market will continue shifting towards natural, clean-label, and functional food products, and we are positioning ourselves to be at the forefront of this movement. With growing consumer awareness of health and wellness, demand for high-quality, nutrient-dense fruit solutions will rise, and we will continue innovating to meet these needs.
What are your future goals and vision for the company? If you have a message for the next generation, we would love to hear it.
Our goal is to strengthen our global footprint by continuously innovating and upholding the highest standards in quality and sustainability. We aspire to be a company that not only meets but exceeds the expectations of our customers, employees, and stakeholders.
To the next generation, my message is simple: be passionate, stay curious, and always uphold your values. Integrity, dedication, and respect for nature will always be key drivers of long-term success in any industry.
