Servet at FOODEX JAPAN: Introducing Premium Turkish Sweets to Japan
Emre ErdoganVice President, SERVET
Could you provide details about the products you showcase and their distinct features?
Tahini Halva (Refined-Sugar-Free): Made from 100% premium sesame seeds and naturally sweetened with date syrup, our refined-sugar-free Tahini Halva offers a rich, nutty flavor with a smooth, delicate texture. Packed with protein, fiber, and essential minerals, it’s a wholesome and delicious treat, available in classic and flavored varieties like cocoa, vanilla, and pistachio.
Our Premium Tahini isn’t just about great taste—it’s about real quality and knowing exactly where our ingredients come from. We use 100% high-quality sesame seeds grown right in our own region of Fethiye, working closely with local farmers through exclusive partnerships. Because we buy their entire sesame harvest, we’re directly involved in every step—from the fields to the final product. This way, we make sure that only the best sesame seeds go into our tahini, guaranteeing a rich, authentic flavor in every jar.
Croquant Bars – Crunchy, Nutritious & Naturally Sweetened: Our Croquant Bars are all about pure, simple ingredients and incredible crunch. Made with 70% premium nuts, they are packed with natural energy, protein, and healthy fats—perfect for a wholesome snack.
100% Nut Pastes – Pure, Natural, and Nutrient-Rich: Our 100% Nut Pastes are made from carefully selected, high-quality nuts, ground to a silky-smooth consistency with no added sugar, preservatives, or artificial ingredients. We offer a variety of pure, nutrient-dense options, including hazelnut paste, almond paste, walnut paste, and peanut butter.
Servet Turkish Delight (Lokum): a perfect blend of tradition and quality, crafted with premium ingredients and authentic recipes. Made with natural flavors, high-quality nuts, and carefully sourced ingredients, our lokums offer a soft, chewy texture and a perfectly balanced sweetness.
What is the key focus or philosophy behind SERVET's product development?
The key focus behind SERVET’s product development is uncompromising quality and authenticity. We are passionate about crafting premium-quality products, using only the finest ingredients and staying true to traditional recipes while embracing innovation. Every step of our production process is carefully controlled, from sourcing raw materials to final packaging, ensuring that our customers receive only the best-tasting, healthiest, and most natural products possible.
How do you envision Japanese consumers enjoying SERVET’s products?
We envision Japanese consumers enjoying SERVET’s products in ways that align with their appreciation for high-quality, natural, and well-crafted foods. With a strong culture of premium confectionery, refined taste, and health-conscious choices, our products fit seamlessly into their daily lives.
Could you share your future marketing strategy for Japan?
While it's still early to define a fixed strategy, the passion of Japanese consumers for quality has truly inspired us and opened up big dreams for SERVET in Japan. Our main goal is to educate the market about our products and find ways to integrate them into Japan’s food culture, especially breakfast traditions.
Since tahini and halva are made from sesame—a beloved ingredient in Japan—and Japanese companies already source sesame exclusively from our region, we believe there is a natural connection between our products and Japanese consumers. Our strategy will focus on highlighting this shared appreciation for premium sesame, showing how our tahini and halva can become a healthy, natural addition to Japanese breakfasts and daily nutrition.
By collaborating with local distributors, chefs, and food influencers, we aim to introduce new ways to enjoy our products, whether through traditional pairings or modern, fusion-style recipes. We are deeply excited about this journey and confident that, with the right approach, SERVET can become a trusted name in Japan’s premium food market.
